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Steps to a Writing an Effective Press Releases
by: Diana Ennen

Want to get the most media attention and spotlight for your business? Then the first place to start is with a GREAT press release. Now I can almost see half of you leaving now, dreading the thought of having to write one of these. But wait!! Im going to show you easy methods to make your press release work for you and get the attention it deserves. Ready? Lets go.

Well briefly go over the basics because of their importance. Editors want to see things done the RIGHT way. I would bet that a lot of good releases simply get tossed out just because they arent set up properly. To a busy editor, that all too familiar 10 second glance says a lot for you and your business; it lets them know if youve done your research enough to warrant that release to be placed in their newspaper or magazine.

Here are your essentials:

"FOR IMMEDIATE RELEASE" on the top left of the page.

Your contact name, phone number, e-mail address, and website follows.

Headline is next, normally in bold and centered on the page. Summarize what the release is about and capture their attention. Spend almost as much time on your headline as you do writing the release. Its that important.

The press release body starts with the location of the release and the date (Margate, Florida, May 5, 2005.)

Most press releases are between 200-500 words, and no more than a page. The first paragraph has the most important information. Dont save the best for last, it wont get read. In this paragraph answer the questions, who, what, when, where and why?

It is recommended that you write press releases in the 3rd person and use short sentences and paragraphs. Do not go over board, trying to dazzle the editor, it wont work.

Target your release. You will be sending your release to a specific audience so make sure that in your release you keep to what would appeal to that audience. What dont they know that you can add? Nothing works better than getting an AAH HAA when an editor is reviewing your release.

Provide statistics. Do some research and find some relevant information that applies. You can easily do this through Google. Once you find your quote, do a Google search or Yahoo quote on that particular topic. However, dont stop on the first Google link and take that for gospel. Research it a bit further. Have it come from a respectable company or magazine.

and more 320 articles all about this.

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Keywords: copywriting;script;tradebit;writing
File Size: 1210 KBytes